Best of 5 CTI Integration Options with Salesforce for Smarter Sales and Support Workflow

# Best of 5 CTI Integration Options with Salesforce for Smarter Sales and Support Workflow The sales teams today are not just calling numbers and entering the calls manually. For 2025, they are heavily involving CTI (Computer Telephony Integration) systems – and particularly those which are neatly integrated with Salesforce – in order to take their CRM strategy to the next level. However, as a real value, we’re no longer talking about plain call logs or click-to-dial stuff. Now organizations look for CTI integration with Salesforce to drive more intelligent workflows, contextual decision-making and cross-channel operational intelligence. Salesforce CTI integration contributes to the matching of telephony data with custom objects, workflow logic, and real-time KPIS for service, thus adding new horizons of process orchestration. It depends, however, on picking the best CTI partner that not only provides compatibility but also a transformative CTI partnership through successful Salesforce app integration. Here is the hand-picked list top 5 leading companies that provide advanced CTI integration Salesforce services targeted for the intelligent sales and service surroundings. ## 1. 360 Degree Cloud 360 Degree Cloud remains to lead as a Salesforce Summit Partner with more than 3000 projects delivered around the world. Their CTI integration set of capabilities is not just limited to the conventional offerings that allow CRM-native voice intelligence use cases. Having a profound experience with building Salesforce customizations in LWC, Apex, and complex API architecture, they can provide its clients with highly tailored CTI implementations in complex service and sales systems. What sets 360 Degree Cloud apart is its efforts to embed the telephony logic into Salesforce’s existing ecosystem – to optimize a lead scoring model, customer resolution workflow, and multi-touch attribution framework. For businesses that are interested in operationalizing the voice data as a native part of their CRM architecture, 360 Degree Cloud is still a strategic partner. **Founded**: 2012 **Headquarters**: Los Angeles, CA **Core Focus**: CTI development at Salesforce, telephony APIS, custom CRM voice workflows ## 2. Five9 Being a leader in the cloud contact centre technology, Five9’s **[Salesforce CTI integration](https://360degreecloud.com/salesforce-cti-integration/)** solution is famous for establishing ordered agent flows dependent on live client data. In 2025, Five9’s new CTI connectors have multi-cloud Salesforce instances and predictive dialers/contextual call routing features baked into custom Salesforce Lightning interfaces. Going deeper than the surface level, Five9 offers custom journey logic in Sales Cloud, Service Cloud, and Experience Cloud. To this end, their voice-to-CRM workflows enable data scientists and ops teams to conduct simultaneous analytics and conversion modelling that is associated with the behaviour of the customer on calls. **Founded**: 2001 **Headquarters**: San Ramon, CA **Core Focus**: Enterprise CTI platforms, predictive dialers, native Salesforce Lightning connectors ## 3. Amazon Connect Amazon Connect has emerged as a big name, whereby it has achieved major success in CTI integration in Salesforce, especially in high-volume service operations in enterprises. It has a cloud-native infrastructure, which means businesses can operate call intelligence, routing, and IVR on a serverless architecture. Companies are using AWS Lambda and API Gateway to make real-time logic integrated right with Salesforce Flows and Apex Triggers. The elasticity of Amazon Connect is essential to a seasonal or global business. By implementing a custom app development on Salesforce, enterprises are incorporating Connect dashboards inside Salesforce, enabling analytics for NPS, SLA breach predictions, and for cross-time zone service allocation support. **Founded**: 2017 (as part of AWS) **Headquarters**: Seattle, WA **Core Focus**: Cloud-native CTI, Salesforce Lambda integration, scale-out voice infrastructure ## 4. Genesys Cloud CX Genesys as a service is popular for providing omnichannel contact centres, and their Salesforce CTI integration is designed in the same way as the businesses that are meant to integrate voice with customer data, support logs, and sales activity. The microservice-based architecture of Genesys offers sturdy support for real-time call orchestration in accordance with Salesforce Process Builder and OmniStudio. What makes them different is their ability to orchestrate multi-agent-driven and AI-based routing through Einstein AI, to develop adaptive sales scripts, and to seek customer resolution models. For such industries as healthcare, finance, and B2B SaaS, Genesys allows compliance-ready CTI workflows that cover multi-tiered services and third-party data sources. **Founded**: 1990 **Headquarters**: Daly City, CA **Core Focus**: AI-enabled CTI in Salesforce, Real-time orchestration, regulated industries ## 5. Natterbox Natterbox provides a Salesforce-native telephony solution without using any third-party CTI middleware. The fact that it's an all-in-one telephony and CTI system is fully integrated within Salesforce, eliminating the need to simplify the compliance, call routing and analytics configurations. Natterbox’s innovations in 2025 in terms of Salesforce voice intelligence provide for variable call handling rules depending on custom object logic, geo-based segmentation, and service-level prioritisation. For companies that want to integrate CTI into Salesforce without managing external integrations, Natterbox has a 100 per cent unified approach. **Founded**: 2010 **Headquarters**: London, UK **Core Focus**: Salesforce-native telephony, in-platform CTI reasonings, geo-routing The selection of the right **[CTI integration with Salesforce](https://360degreecloud.com/blog/all-about-salesforce-cti-integration/)** is more than compatibility. It’s about finding a provider that is applicable to your architecture, data strategy, and operational scale. If you are creating high-volume service pipelines, predictive sales procedures, or call flows with the help of AI, the above vendors provide tailored CTI Salesforce solutions that can be ramped up and configured according to a particular business logic. 360 Degree Cloud has a lot to offer by leveraging its deep Salesforce-native development power, which is one of the most flexible and future-ready CTI integration Salesforce implementations. Companies that are targeting more important logic, ownership, and resiliency within their CTI stack should prioritize native extensibility and workflow coherence over a checklist of features. ### In a move to implement sophisticated CTI workflows in your Salesforce environment? Speak to the professionals at the 360 Degree Cloud and see how CTI integration would be when crafted not with a technology stack, but rather with your objectives in mind.